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Past Projects
It may be hard to imagine but I was on my way to becoming a brand manager in ELEMENTARY SCHOOL! The image shown right is THE winning mascot design for Bowers Elementary School, in Harriman, Tennessee, developed by Robin Hawn in 1989. While I'm very proud of my branding roots, please also review the MORE RECENT projects links and videos below.
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IHRSA 2019
Power Systems Largest Most Successful Show YET!
A strategy and execution that included the launch of 16 new products, 10 in-booth demonstrations, 3 large print pieces, video production, booth and traffic strategy, media tours, pre and post show eblast, targeted lead generation and follow up - resulting in a sold out show!
Marketing Ad Campaign Development
Behind the Scenes with PetSafe 2015
Check out the fun we had planning and executing PetSafe's first multi-million dollar, national advertising campaign. The project included print, digital, and commercial spots, sponsorship, and product and brand integrations including major retail placements with PetSmart, Petco, and Pet Supplies Plus. The campagin represents 3 new products which I also supported the development, consumer testing, product and packaging design, and marketing asset development.
Crossville Introduces
Bold Blends: Coverings 2018
From the tradeshow floor of Coverings 2018, Robin and subject matter expert, Terri Marion, discuss Crossville's latest products via Facebook live. I proudly developed the content, presentation and promotion of this and similar sessions. Crossville's tile is shown in the background.
Changing Healthcare
with SaaS & Apps
Marketing and Product Development for MedTech/HealthTech/Virtual Care
Empathy and being able to consider the perspective of others have made it impossible for me not to want to enter the healthcare, wellness, and pharmacy markets to improve processes, access, and efficiency.
SaaS & Mobile Apps Experience Examples Available On Request at robinhawnrhea@gmail.com.